Developers and businesses make apps keeping in mind certain class of the people – most apps are targeted at a set of users. App development is something that has to be extremely precise. If you are doing it for everyone, you don’t get anyone then. In order to make your app successful, you need to effectively reach out your potential customers. The success of an app is entirely up to it.
Market App Online
Before developing an app, there are three questions you should ask yourself.
- Whom am I doing this for?
- What purpose will this app serve?
- What will I get out of the app?
These are the basic and fundamental points to know. App development does not only require the ability to conceptualize and create an app, but also a lot of research and planning. There has to be a definite purpose behind your app. You know what you want from the app, you are half way there.
Promotion too becomes much easier if you know where to do it. You have got an app that you already know what it is made for, then you can target people easily. When it comes to app market, high ratings, reviews, attractive pics and eye-catchy descriptions are absolutely essential.
Locating the Target Audience
I’ll start with the basics: think about the places where you believe the presence of your target audience to be. Get there and look out for them. When you have the app that is technically perfect, you can promote it very confidently to the right set of users. Social media is one of the biggest and best internet marketing platforms. Be it on Facebook, Twitter or LinkedIn, make the most of every social media. Even Quoro, a Q&A site, can be used to find others who are looking for a solution that your app can provide.
Harnessing Social Media and Content Marketing
Facebook and Twitter are the best social media to find your customers. You can reach them through creating a page on Facebook and on Twitter, you need to approach them and keep them updated. Remember every social media network needs to be given a different approach. Understand this fact and do it accordingly. LinkedIn is more for business professionals, still this social media is worth promoting your app on. It at least gives it an expose.
Apart from the social media, blogging is the other useful task to be done for the promotion. You can reach out your people directly through blogs and indirectly though social media. You can also promote your blogs on social media you are running promotional campaigns. Another way to attract your targeted audience is to create an online event and invite them to be the part of it.
Remember social media is a just a part of internet marketing
There is a lot to do apart from social media. Blogging is now extremely useful. I’d also recommend to be participate in worth forum threads, it can get you some useful references and you can expand your network as well.
Do not do everything expecting it will bring business. Business, leads will gradually come when you start getting popular. It takes a little time and efforts as well. The more visible you are, the more chances you have to get online business. Do not afraid to experiment, you have an enormous scope of applying your own creativity in the right direction on social media. In the beginning, it may seem you a bit difficult, the results might come a bit later, but if you do it sincerely, it’d definitely pay off!
Author Line: My name is Nilesh Talaviya, and I work for Cygnet Infotech, a leading mobile app development company based in India. I feel that every mobile app needs to be marketed well, if it is to find success on the app stores.
